Press Release

David Prince Named EVP, Head of Commercial Banking at Heartland Financial USA, Inc.

Company Release - 12/3/2018 4:01 PM ET

DUBUQUE, Iowa, Dec. 03, 2018 (GLOBE NEWSWIRE) -- Heartland Financial USA, Inc. (NASDAQ: HTLF) announced today that it has named David Prince as Executive Vice President, Head of Commercial Banking. He will join the company’s Executive Leadership Team and report to President and CEO, Bruce Lee.

Prince’s background includes an array of experiences across national and regional financial services companies. He has served in leadership roles at National City, GE Capital and most recently, Associated Bank.

“David brings the right combination of strategic leadership and hands on corporate and commercial banking expertise to our company,” said Mr. Lee. “He is an impressive, positive, high-achieving leader who is passionate about serving customers and driving results. David is extremely well-positioned to lead our growing commercial banking business.”

Prince added, “I am very proud to join the Heartland team. Commercial Banking at Heartland banks continues to expand, providing great opportunity for us to service businesses of all sizes. I look forward to working with the commercial team to accelerate our growth within each of our markets.”

Prince holds an MBA in Banking and Finance from Case Western Reserve University, Weatherhead School of Management, in Cleveland, Ohio and a BA in Economics from Allegheny College in Pennsylvania.

About Heartland Financial USA, Inc.
Heartland Financial USA, Inc. is a diversified financial services company with assets exceeding $11.3 billion. The company provides banking, mortgage, private client, investment, insurance and consumer finance services to individuals and businesses. Heartland currently has 122 banking locations serving 91 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas and California. Additional information about Heartland Financial USA, Inc. is available at www.htlf.com.

Safe Harbor Statement
This release, and future oral and written statements of Heartland and its management, may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about Heartland's financial condition, results of operations, plans, objectives, future performance and business. Although these forward-looking statements are based upon the beliefs, expectations and assumptions of Heartland's management, there are a number of factors, many of which are beyond the ability of management to control or predict, that could cause actual results to differ materially from those in its forward-looking statements. These factors, which are detailed in the risk factors included in Heartland's Annual Report on Form 10-K filed with the Securities and Exchange Commission,  include, among others: (i) the strength of the local and national economy; (ii) the economic impact of past and any future terrorist threats and attacks and any acts of war, (iii) changes in state and federal laws, regulations and governmental policies concerning the Company's general business; (iv) changes in interest rates and prepayment rates of the Company's assets; (v) increased competition in the financial services sector and the inability to attract new customers; (vi) changes in technology and the ability to develop and maintain secure and reliable electronic systems; (vii) the potential impact of acquisitions, (viii) the loss of key executives or employees; (ix) changes in consumer spending; (x) unexpected outcomes of existing or new litigation involving the Company; and (xi) changes in accounting policies and practices. All statements in this release, including forward-looking statements, speak only as of the date they are made, and Heartland undertakes no obligation to update any statement in light of new information or future events.

CONTACT:
Laura J. Hughes
EVP, Chief Marketing Officer
563.589.2148
LHughes@htlf.com

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Source: Heartland Financial USA, Inc.